Senin, 16 Mei 2011

Honda Pushes the Ad Boundaries As Well As the Engineering Boundaries


There are very few advertisements in order to avoid that annoying, irritating or serve as a sign to flick through the channels these days, but those that stick in the memory of the smart ones, cool ones, the ones that you actually forward to seeing the commercial break and there is one particular company that does not impress with their TV ads. Honda

Their latest offering is impossible Dream ad featuring a bearded man leaving his residence - station wagon - in the sunny morning brings racing jumpsuit, complete with racing stripes. He hops on a Honda Z50J Monkey bike and ride off, then you see him riding a scooter Super Cub through the winding road, and then on the beach where he is riding TRX450R ATV quad bike through the shallow waters.

you'll see him next ride old school S500 sedan with his wispy hair blowing in the wind, he saw the next Goldwing motorcycle riding through the streets, and then the 1960 125cc RC143 track motorcycle speeding through the open road, and then the Honda S2000 Roadster, then the auto NSX-R sports, and then Fireblade engine, Formula One racing car RA272, 2005 BAR F1 car, Honda Offshore Powerboat and finally Honda brand hot air balloon.

Take a breath! So many vehicles in so little time, but there is no denying the quality of this advert. Scenic spots are a joy to watch, especially if you are watching an ad on a large plasma screen. A beautiful fall Iguazu Falls - scene for the final ad - only the top off one of the best commercials ever made ​​

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Honda has built a reputation not only for the design of innovative vehicles, reliable and sought after, but also for their outstanding ad. Like other classic Honda ad to put in the memory include animated ad on the then new Honda diesel engines. the ad is incredibly catchy whistled theme consistent with the word "hate something, do something better '(if you can not remember, YouTube is !).

Then there was a cog ad touches various auto parts, including nuts, bolts, wiper blades, tires, windows and many more are used to perform an amazing domino effect as it resulted in the burning Honda Accord and the establishment igranjeSugarhill Gang hit song, Rapper's Delight.

Many people do not believe that the ad was real, yet it is made ​​using special effects, but to the contrary, it is rumored that only 20 have more than five days filming period, although the 2-minute sequence is shot in two and cut together using minimal CGI.

Honda gaze in head first on an aggressive advertising campaign for its new eco-friendly car with a 11 page ad campaign in the Guardian newspaper and to buy the entire commercial break on Channel 4 to show off their new TV ad - still animated ad called 'Do'er'.

Honda continues to push the boundaries of advertising, as well as the boundaries of engineering, and thanks to them, not all TV ads are monotonous and have you reaching for the remote control.

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