When I first visited Japan, I was in awe of the respect and wealth with which to treat their goods, even when I only ordered 3 small sweets filled with red bean paste. They first were placed in plastic trays, which was then lowered into an excellent green cardboard box with printed caligraphed flowers, and leaf green, soft tissue paper was placed on top before it was sealed. seller box tied with a ribbon as a finishing touch. Only when these elaborate rituals were carried out was my small purchase of a similar design located in a paper bag with rope handle. You might say that all these papers, wrapping, cardboard boxes, tape will cause a lot of trees that will suffer premature death, but we can not ignore the impact of such exceptional presentation and finishing.
When a courier of your customer or supplier brochure or flyer sample, do not put it in your company's envelope with address label neatly printed? Or do you use it to insert the envelope, cross out the previous name of the recipient, and then scribble the name of his client or supplier on this? Is it acceptable to do it this way? Yes, of course, there is nothing wrong with it. However, the presentation and impact on the recipient will be completely different. I appreciate the customers who send us sensitive materials such as CDs in a padded envelope or photographs and films with hardboard back, sealed in a plastic bag. Poor packaging can cause loss of time. I had to seek new product packages when you meant to photograph arrived in my office bent and dog-earred. My award-winning print collaborator, Paul, has clear and specific instructions to his production that all printed goods must be packed in regular brown kraft paper or other clean, unused, unprinted paper. It will even print stickers to put on the brown packages, so we know which packages to Europe and that the Asia-Pacific region.
client once told me, "If I see anything brown bronze, I know that from you. If I have a brown package in the depot, I also know that you are." Bronze Brown is our corporate color, brown and packages are printed goods packed my partner Paul. By adding a few finishing touches, we increase our brand value and brand recall our customers' minds.
seemingly unimportant little finishing touches are just as big brand names would you fork to make a little extra dollar voluntary. Finishing touches not only on the packaging with the tissue papers, sturdy boxes, small little marks and a large shopping bags. It includes a real smile of welcome, a friendly word and service, a glass of red wine or a bowl of strawberries and icing sugar, or send a sales consultant for carrying your purchases to your car.
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